As of 2024, the top five mobile phone brands in the world are:

1. Apple: Apple remains the leader in the smartphone market, largely due to the popularity of its iPhone series, particularly the iPhone 15 Pro and iPhone 15 Pro Max. Apple shipped 78.7 million units in Q4 2023, showcasing its strong market presence【6†source】【7†source】.

1. Samsung: Samsung is the leading Android brand, known for its Galaxy series. The Samsung Galaxy S23 Ultra and Galaxy S23+ are among its top models, helping the company ship 53.2 million units in the same quarter【6†source】【7†source】.

1. Xiaomi: Xiaomi continues to be a significant player, especially in markets like China and India. Its mix of high-end and budget-friendly devices resulted in 41.2 million shipments in Q4 2023【6†source】.

1. Transsion: This lesser-known brand in Western markets is significant in Africa and parts of Asia. Under brands like Tecno, Infinix, and Itel, Transsion shipped 30.1 million units in Q4 2023【6†source】.

1. OPPO: OPPO is well-regarded for its innovative designs and features, maintaining a strong presence with 24.4 million units shipped in Q4 2023. Models like the OPPO Find N3 Flip and OPPO Reno series are popular choices【6†source】.

These brands have successfully captured large market shares through a combination of technological innovation, diverse product lines, and strong market strategies.